"Bill" Reed started
with potatoes, but
citrus was to follow


Born in Guthrie Center, Iowa in 1915, Jim’s father started his farming career with potatoes in the San Joaquin Valley. But as mechanical harvesting of potatoes began and the dynamics of the agricultural industry were changing, the prospects of growing citrus arose. As a youth, Jim started doing the jobs that must be done in the fields and groves each day. Farming is not about Child Labor Laws; farming is a lifestyle the entire family embraces.

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"A farmer must employ all the technological advances available in agriculture to learn all he can about what he is growing. But in the long run, no matter how much the farmer has studied, planned, and projected, he will be forced to make some decisions by the seat of his pants. "



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