Florida Citrus

In Florida, it’s about the juice...


Watch Here for the story of the orange and

its influence in this very important state in

Citrus Around the World.


...but it took a while to get that way.


Growers learned to understand the horticultural idiosyncrasies of citrus early. Even in the face of devastating freezes groves rebounded and growers applied techniques that increased both production and quality. How to recognize the true value and fully utilize all that citrus in some profitable capacity was going to be the technological and marketing challenge. 


To be continued.

click on images to expand

Many thanks to the State Archives of Florida, Florida Memory, for the use of their photos and other images.