Jim Reed's Farming
While completing his agricultural degrees at Cal Poly San Luis Obispo, Jim began his own farming career. However, the first crop of his own agricultural endeavor wasn’t quite as planned: Jim planted 2 fields of non-irrigated “dry-land” farmed Barley during what turned out to be the driest of the past 54 years in San Luis Obispo County! Back to the drawing board.
Fortunately, his farming “luck” went uphill from those first ventures and over a period of time, Jim became well entrenched in all aspects of citrus: planting and developing citrus groves, farming, packing, shipping, and marketing.
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"A farmer is not working hard enough
unless he sees the sunrise and the
sunset from the field."